To build quality backlinks, which is very crucial for SEO success, website owners usually do submission to directories, article submissions, posting in forums and many more techniques as mentioned by Andy Hogans and Aaron Wall’s 101 Link Building Tips to Market Your Website. In that great post, they have also mentioned about renting some high quality links directly from web sites. In reverse, this gives website owners (in this case, bloggers) an opportunity to make money from blogs by selling text links.
Direct Text Link Sales
You can directly sell text links in your blogs if you want a total control of your ads. Selling text links directly also cut off the middleman’s share and therefore you keep 100% of your sales, plus, you will have direct relationship with your advertisers. However, there are also some disadvantages with this type of selling text links. First, this is not an option for low traffic blogs or those that are new, thus only popular and high-traffic sites may used this method. Second disadvantage is that your potential advertisers are very limited - that is, only your visitors.
Bloggers usually put an “Advertise” page on their blog and put some details such as prices, traffic stats and other useful informtion that could catch attention to potential advertisers. Others also advertise that they are selling text links by posting on various webmaster forums such as DigitalPoint and SitePoint or placing it on classified ads sites. JohnChow has also a nice article on How To Make Direct Ad Sales.
For WordPress users, there are two plugins that could automate your direct selling of text links. These are OIOPublisher (free) and WP TextAds (free or $127/license - more review soon). You will also be able to get listed on the marketplace of these sites.
Text Links Brokers
If your blog is not so popular, you can use text link brokers which act as a middleman between you and a thousands of advertisers. This is a preferred method by most of the bloggers even if they received huge amount of traffic everyday. It’s because if they used these text links brokers, their blog will be listed in the marketplace of these sites thus it will be exposed to thousands of potential advertisers. Even if there will be a cut of your sales (you will not received 100% of your sales), the exposure it brings would outweigh the disadvantage. Listed below are some (there maybe new one that is unknown) of the popular text link brokers:
- Text-Link-Ads
Sell relevant text link ads on your website. You can approve or deny the advertiser links that appear on your site. They pay you 50% of the sale price for each text link sold on your website. Additionally, earn $25.00 for new paid client or new publisher referred. - LinkWorth
Sell text links and other form of ads and make money. Earn up to 70% of ad revenue recurring monthly in most situations, suggested is 50/50 split. Earn more by referring advertisers to LinkWorth. You can earn $10.00 for each new advertiser signup and 5% of each recurring transaction amount for the life of the advertiser account. - BackLinks
Monetize your web site by selling text links to related web sites. Unlike most text link brokers, they DO NOT CHARGE any fees or commissions. You decide what to charge for your text links and you keep 100% the revenue. As usual, you have the control to choose what sites you would like to be advertised on your site. But, BackLinks only accepts sites with PR3. - Adbrite
Approve or reject any ads purchased for your sites. You also have the ability to sell direct ads with “Your Ad Here” links. Unfortunately, they have no option to pay your commissions via PayPal. - Direct Link Ads
You can earn 75% of the revenue of the link ads sold on your site. You may use your earnings to purchase links from other sites, or you may withdraw the funds at any time if your account balance is more than £50. - LinkAdage
Already teamed up with Text-Link-Ads. - Buy-Sell Text Links
- Text Link Brokers
- Live Customer
Empty/Looks-Underconstruction/Seems-Inactive/Beta Stage Text Links Brokers?
If you knew any other programs not listed above, please let us know by posting in the comments area. Additionally, you may share your experiences with us which among the programs above perform well with your blog.
Part 3 of monetizing your blog is coming soon next week. You can read Part 1: Making Money In Your Blog - Contextual Advertising here.
3 Pings to “Making Money In Your Blog (Part 2): Selling Text Links”
8 Responses to “Making Money In Your Blog (Part 2): Selling Text Links”
-
1. Armand Rousso Says:
August 27th, 2007 at 5:13 pmGoogle Adsense is missing from the list of brokers. Their advertising program has a good rewarding program.
-
2. Ramil Alcibar Says:
August 27th, 2007 at 5:18 pmArmand, Adsense is not a text link broker. It is a contextual ad service and is listed # 1 on Part 1 of making money in your blog. Here: Making Money In Your Blog - Contextual Advertising
-
3. LinkXL Says:
August 28th, 2007 at 1:16 amOur new site LinkXL allows contextual html links within the existing content of any type of website. We had a ton of interest at the San Jose SES last week from both advertisers and publishers. Please stop by http://www.linkxl.com and take a look.
-
4. Net Hustlin' Says:
August 29th, 2007 at 9:55 amSelling links seems like a pretty easy way to make money online. I’m trying to increase my PR so I just bought a link on this site for $100/mo. The site already has at least 15 people who bought links, which is an extra 1,500 a month. That’s pretty amazing.
-
5. gerri Says:
August 29th, 2007 at 6:20 pmYou have some good information on this post. It will help all the people out there who as stuck for ways of monetising their sites.
Keep it coming! -
6. Best Gadget Says:
August 30th, 2007 at 5:47 amI love TLA

-
7. Hin Man Says:
September 2nd, 2007 at 1:56 pmI find this blog post useful for me to consider different streams of text links and ads. Thank you for the post. And I really enjoy my first visit to your blog from blogcatalog discussion on backlink on commenting your blog. Thank you.
-
8. GettyCash Says:
September 11th, 2007 at 1:22 amI like TLA and WorthLink. Now I am hoping that some advertisers will puchase my links hehe
August 26th, 2007 at 12:38 am
[...] If you have found any other similar programs that are not listed here, please post it in your comments. Part II of monetizing your blog is all about Making Money by Selling Text Links and can be read here. [...]
August 28th, 2007 at 10:52 pm
[...] was just writing about Making Money In Your Blog (Part 2): Selling Text Links and I just linked his article about How To Make Direct Ad Sales (his Selling Direct Ads - Making An [...]
September 6th, 2007 at 11:45 pm
[...] Text Ads is a WordPress plugin that can let bloggers sell text links directly on their blog, thus there’s no third party text link brokers involved, cutting the [...]