About 4 months ago, I launched a WordPress plugin called WP Text Ads. It’s goal is to let bloggers sell text link ads directly to advertisers, so they don’t have to pay commissions.
Benefits of WP Text Ads
1) Lower prices for advertisers.
People who have heard of WP Text Ads know that bloggers will earn more since they do not pay commissions. But few realize that advertisers benefit from that too. For example, if text link ads rates fall to $70 from $100, advertisers save $30, but bloggers do not lose out since they don’t pay 30-50% in commissions anymore. It’s a truly win-win solution.
2) Substantial traffic metrics
The WP Text Ads Marketplace provides plenty of traffic metrics for each site listed. It does not require any login or registration, and takes only 5 minutes to join. It is also free.
3) Active development and customer support
Believe me, when this is your livelihood, you work really hard to make your clients happy
Enough said.
4) API
The WP Text Ads API allows any developer to write plugins to offer greater value proposition to advertisers. I have created 2 such plugins for free download.
5) It is free
Some have the idea that WP Text Ads costs $127. That is partially correct only. When you install it, it is free to use. If you sell so many text link ads that you need to remove the limitations on links, then you upgrade. Otherwise, the free version stays free forever, and it has all the features of the licensed one.
How WP Text Ads Could Do Better
1) Marketing
I’ve done a bad job marketing WP Text Ads. In fact, I wonder if it could get any worse.
2) Affiliate Program
Up to now, I’ve not released an affiliate program. I forgot that WP Text Ads exists to help bloggers increase their revenue, and an affiliate program will help them achieve that cause.
3) Better Interface
WP Text Ads appear as an Options page in WordPress. It’s currently too long and slightly unwieldly. I’ve added a quick links menu to help users navigate around, but that’s not an excuse.
4) No integration with PayPal
IPN is not used for PayPal payments. I’m a little nervous about integrating that because of security concerns. That’s something that needs studying, but clearly, advertisers and bloggers are not benefiting as a result.
As a one-man operation, I can’t do everything at the same time. Some of the problems will be rectified in the next version. I’d love to get feedback if you have comments. Please write to me at alexchoowk at wptextads dot com.
This is a guest post by Alex Choo. He is the developer of WP Text Ads, a free WordPress plugin that lets you sell text link ads directly to advertisers.
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